With technology developing day by day, social media websites are becoming more and more popular. You can use social media for a variety of business purposes- selling, marketing, customer support, etc. Branding is a very significant stage of any business, and social media gives your brand an excellent opportunity to reach among target customers.
But social media branding isn’t as simple as it sounds. Here are some myths that you need to avoid before getting any deeper into branding.
1. Overnight Popularity of a Brand
Marketers, in general, consider a viral content from a website as a sign of sound social presence. Thus people often link followers’ count to brand popularity.
But regardless of the fact how you view social media branding, gaining thousands of organic followers overnight is practically impossible, unless you use any online tools.
Build a trusted and secure relationship with your customers that can contribute to brand loyalty. It will bind your customers to your site and will automatically help gain more audiences who are genuinely interested in your brand.
2. More Followers = Good Brand
Having a large number of audience indeed has its perks, but does your brand need thousands of followers to establish trust among its existing and potential customers? No, it never does!
The sole purpose of social media branding is to leverage social presence and improvise the connection and communication with customers. It helps them to check up on the variety of products and services your company offers, especially helpful during the festive seasons.
Also, a brand’s popularity doesn’t shoot up immediately. The quality of customers is thus more satisfactory than quantity.
3. Be On Every Social Network
It may be tempting to think about building your presence on every social media platform possible. But it can bring your brand down. But why? It is because every website has a different set of audience, who may not find your brand or its services relevant at all.
Direct your brand to only those targeted set of audience who might be interested in your brand. It will help you save time and effort. You will be able to focus more on the limited audience who may act as potential leads later on.
Choose your social media branding site wisely, depending on the genre of your business. For example, Instagram and Facebook are excellent websites for fashion branding.
4. Set and Forget Strategy
People tend to be more active on their social media sites only in the beginning, and slowly drift away when they establish a sufficient amount of followers/ audience.
Your social media activity portrays your brand’s professionalism. Being inactive not only sends the wrong message to the pre-existing followers but also reduces any chance of gaining new followers.
One good example of a brand with an interactive social media presence is Bewakoof.com, which gained an ample number of customers only by their creative and active social media accounts.
For More Details, Visit: Top 10 Most Popular Social Media Platforms In The World(From 2015 to 2019 Q2)
Conclusion
Social media branding is required for every business to build a loyal customer relationship. But there are some myths that you ought to keep in mind if you want to mark your own brand’s social media presence as well.
The Social Ethics 